Why is engagement rate important?

It indicates community retention. Sponsors often prioritize high engagement rates over high view counts because it shows a highly receptive audience.

Engagement Rate Calculator

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Input Variables

Currency Selector

Exchange Rate (to USD)

Engagement Data

Total Video Views

Video Likes

Video Comments

Video Shares

Total Subscribers

Calculation Report

What is Engagement Rate?

Engagement rate measures how active your viewers are. Instead of just passive views, it checks if users like, comment, and share. High engagement signals strong community loyalty and drives recommendation algorithms.

Formula

Engagement per View (%) = ((Likes + Comments + Shares) / Views) * 100